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Vision Zero Advocate Institute Overview

The Vision Zero Advocate Institute is a comprehensive link to one of the leading traffic safety frameworks in the world. Vision Zero, developed in Sweden, aims to eliminate serious injuries and fatalities on our roads. The  Institute has a proven program that supports municipalities and organizations to implement Vision Zero in their own community.

The Institute is supported by ATS Traffic. With over 50 years of experience in traffic safety solutions, ATS Traffic has strong ties to municipal action, deep understanding of the systemic changes that are required for Vision Zero, and the authentic commitment to ensure Canadians get home safely all elevate ATS Traffic’s value as a Vision Zero leader.


Who We Are

The Institute is made up of expert coaches and team members, specially selected to support members as they need it throughout the program. Meet our team and read about their backgrounds here. In addition to our coaches and team, we also have an Advisory Board, made up of industry professionals, researchers and experts, that help guide the development and evolution of the Institute. To learn more about our Advisory Board, or apply to join, please email us at

How We Do It

The Institute works with Member Municipalities and Organizations through our program cycle, identifying key traffic safety issues, developing strong stakeholder networks, creating project plans, and supporting Members throughout the implementation process. This best practice process is based on key community development and traffic safety strategies that are proven to work. The Institute allows for an accelerated adoption of traffic safety strategies that will save lives.

Interested in joining as a Member? Contact us for more information!

Vision Zero Advocate Conference

The Vision Zero Advocate Institute is excited to announce the second annual Vision Zero Advocate Conference, from February 28- March 2, 2018. A sold-out event with national coverage reaching millions, the inaugural event in Edmonton, Alberta was a great success for sponsors and vendors, while providing high value information for delegates.

The 2018 Vision Zero Advocate Conference will be held in Toronto at the downtown Delta Hotel from February 28 – March 2, 2018. Catering to municipalities and organizations adopting Vision Zero, the conference will build on the foundational concepts of Vision Zero, advancing the movement through concrete processes and strategic implementation.

Registration is now open! Visit for special offers and pricing, as well as to learn more about our presenters and program. 

Vision Zero Advocate Awards

The Vision Zero Advocate Institute is excited to announce the Vision Zero Advocate Awards, for communities who showcase dedication to safety, innovation and achieving a world with zero serious injuries and traffic fatalities. Presented in 2017, these awards are the first of their type in Canada, and represent a commitment to Vision Zero at the highest level.

Learn More

Frequently Asked Questions